What is a Directory Website

Broadly speaking, Search Engine Optimization (SEO) is divided into 2 parts, namely Onpage SEO and Off page SEO. The first part has a more detailed explanation in the previous article where the simple meaning of optimization is through the internal factors of a web page, whether it’s the theme, keyword selection , description, web address, template settings to quality article components.

Meanwhile, Offpage SEO is a web or blog optimization process that is carried out from external factors, namely through the search for several backlinks to promote as well as increase the popularity value of a website. Therefore, this activity is not exactly easy, considering that the two are interrelated and systematic, so you have to go through the Onpage SEO technique first before proceeding to the Offpage SEO technique. Thus, the role of offpage SEO is no less important, so it deserves to be studied more deeply.

Learning the ins and outs of the world of  Search Engine Optimization (SEO) actually introduces many new terms, one of which is what a website directory is. Maybe some Internet users, aka netizens, have visited it by chance, as well as those of you before you developed websites and blogs.

Although at first glance the appearance of a website directory is less attractive, it turns out to play an important role in influencing SERP . What is a website directory? Let’s learn more starting from the explanation, types, benefits and examples.

What is a Directory Website

A website directory or web directory, some experts call it a link directory, is an address book in the virtual world of the World Wide Web. Data set organized into various categories. The main purpose is to load site names neatly into certain categories according to the description, then given a backlink.

Do not think like a web directory search engine ( search engine ). Both are very different, let alone not display search results based on keywords or keywords. The web directory only displays the list of site names in various categories and sub-categories. Most web directories cannot be found by web crawlers, but netizens themselves.

The category arrangement on a directory website is more inclined to the overall content of a site, not an assessment of one page or main keywords. A site is usually only placed in one particular category, not two or more. Site owners are free to register at any time, but they need approval from the editor or the website directory admin who reviews them first.

If the registration is approved, the site name and the link will be displayed on the website directory which is placed in a certain category. Do not be fooled by the existence of RSS which at first glance looks like a website directory, but only contains a collection of RSS feeds rather than backlinks to the main page of the site.

Website directories don’t just list sites by category, but also consider region and language. Even a number of directories deliberately compile regulations that are “restrictive”, that is, only certain sites can register based on the scope of the region, language or special sector. One type of limited directory contains a list of shopping sites, otherwise known as a “shopping directory”.

Website directory functions like an address book that contains all information about thousands of websites and most importantly the website directory can provide links to our website.

A popular web directory with a good domain metrix will affect the increase in domain authority and web page authority which has an impact on improving backlink quality and google SERP position. Most of the available website directories can be accessed for free and some web directories need to be paid.

There are many examples of well-known website directories such as Yahoo! Directory (officially closed at the end of 2014) and DMOZ. The most recent name is recognized by SEO experts as the most comprehensive directory containing various sites and backlinks. Amazingly free site owners, fellow directories or search engines, can register at any time without being charged a penny. Thus the discussion about what a website directory is.

what is a directory website

Types of Directory Websites

Talking about the type of website directory, it tends to be more on the registration and site arrangement features. There are at least nine things to know, namely:

1. Free submission.

Directories allow site owners to register without payment terms or free. Although there is no need to pay, registration is classified as strict and is manually reviewed by an admin or editor.

2. Reciprocal link.

A new site may be posted in the directory after the site owner has provided a backlink to the main page of the website directory. This concept can be said as a backlink exchange.

3. No Reciprocal link.

The site is immediately listed in the directory without the site owner needing to provide a backlink. Of course it is more like a free submission without any payment conditions

4. Paid submissions.

The site owner must pay to be listed on the website directory. The nature of payment is usually only once, but there are also many times on a yearly basis.

5. No follow.

Site links displayed in the website directory are labeled “nofollow” so that search engines consider them to be unspecial backlinks. This has a neutral impact on SEO and SERP.

6. Featured listing.

Sites and links displayed in the directory are given a special position in one or more categories, even important sections such as the main page (homepage). The other name is sponsored listing, so this concept is more like an advertisement.

7. Bid for position.

Site owners are allowed to bargain with the admin or editor of the website directory for the top position in a category. The highest bid is entitled to the top position.

8. Affiliate links.

Website directory owners are entitled to a commission for advising netizens to visit the sites listed in the category.

Benefits of Directory Websites

After understanding the explanation and types of website directories, the next step is to find out the main benefits if the site is listed in one of the categories. There are at least four things that the site owner needs to study carefully.

Many website directories provide more relevant local information. For example, someone who lives in Surabaya is looking for a catering site that is suitable for their domicile. Visiting the directory is much more accurate than using a global search engine service. Local directories are much more profitable in finding potential customers according to their domicile.

Search engines in general accept all sites and article pages regardless of quality, this has an impact on the presentation of information that is sometimes inaccurate. Meanwhile, directory websites do not accept sites arbitrarily, let alone all manual reviews.

Do not expect low quality sites and poor content to be well received, this action is deliberately taken to maintain comfort and build loyalty of directory visitors. So there is no need to hesitate to include a website directory as part of site promotion.

Website directories are more suitable as a place to get quality backlinks. Not all free sites are accepted without manual reviews, and some directories have received high ratings from Google. The more quality directories are registered and accepted, the bigger impact on SEO and increase in SERP.

It must be admitted that the traffic sources from search engines are sometimes less qualified than directories, but the search volume is much higher. Therefore, try to balance the roles of the two.

The traffic coming from directories is much higher quality than the search engines, which obviously has an unexpected advantage. Sales ratio tends to be better than search engines. Why is that? Visitors choose to come to the site according to the category and description displayed on the website directory, unlike visitors who come from search engines to check what is being offered.

Example of a Directory Website

After discussing what a website directory is, its types and benefits, next is an example of a website directory. Speaking of website directories, some of the big names are no longer active and some are still running today. As quoted from the wikipedia page, there are at least seven popular directories that still survive, namely: DMOZ, JoeAnt, World Wide Web Virtual Library (VLIB), Hotfrog, Business.com and Starting Point Directory.

Meanwhile, there are some big names that have been forced to deactivate for certain reasons, such as AboutUs.org, Biographicon, LookSmart, Internet Public Library, Yahoo! Directory and Google Directory. The last name, Google Directory, is often considered a copy of the DMOZ but also displays the PageRank of all the sites listed in the category.

Even though some of the legendary big names choose to be inactive for an indefinite period of time (maybe forever) it doesn’t mean that the website directory has lost its value in boosting SERP and traffic. You should consider planting backlinks in all directories without forgetting the quality aspect.

what is a directory website 2

List of Directory Websites

Reporting from Search Engine Journal , In an effort to remain relevant, many directory websites that have switched from the basic list of sites to a detailed review. We could have included many more on this list, such as Jasmine Directory, Aviva Directory, and Bloggapedia, but based on their current traffic figures, we’re not sure they’re worth trying again.

Here is a list of 11 directory websites that still have value in 2019. Unless stated otherwise, all traffic estimates were taken from SimilarWeb.com as of December 2018. Additionally, with the exception of BOTW, Yahoo, and BBB, all of these web directories provide free registration. .

1. Best of the Web

Since 1994, Best of the Web (or BOTW for short) is still the trusted online directory used by more than 16 million websites.

Best of the web receives 70,000 – 90,000 visits per month, with 43 percent of traffic based in the United States.

A lifetime listing (with the link followed) costs $ 299.

Web URL address: https://botw.org

2. AboutUs

Originally formed as a business domain directory, AboutUs now allows all types of websites to be submitted and discussed.

The site receives an average of 150,000 monthly visitors.

Web URL address: https://aboutus.com

3. Spoke.com

Spoke is an online community for finding and discussing businesses, companies, news and more.

In Spoke, you can add a web listing for a business or a person. It receives more than 80,000 monthly visitors.

Web URL address: https://www.spoke.com

4. Blogarama

Blogarama features more than 143,000 blog lists that are actively updated by site admins.

Of the many website directories we’ve added, this is the one that continues to send traffic consistently.

Connect your RSS feed and Blogarama will automatically update your listing with your latest posts.

This site receives more than 230,000 visitors every month.

Web URL address: https://www.blogarama.com

5. Google My Business

In some ways, Google My Business is now the ancestor of web directories.

If you are an SEO professional, you are definitely familiar with the great benefits of this platform that listing your business on Google My Business is not only a great idea, but also a basic requirement of online marketing.

Google My Business continues to increase its relevance as a local search ranking factor. Plus, Google is the largest search engine in the world.

Having a Google My Business optimized listing is the best way to make sure your website shows up for the majority of internet users looking for what your business has to offer.

Address web URL: https://www.google.com/business

6. Bing Places

Next up is Bing Places, the Google My Business equivalent of the world’s second most popular search engine.

While less than 4 percent of the world uses Bing as their search engine, it’s important to remember that Bing is the default search engine for Internet Explorer and Edge, and Microsoft still dominates the desktop computer market.

Make sure you reach those PC users by adding your business to Bing Places.

Web URL address: https://www.bingplaces.com

7. Yahoo Local

We can’t talk about Google My Business and Bing Places without mentioning Yahoo, the third most popular search engine.

Adding your business to Yahoo Local (and six derived directories) starts at $ 8.25 per month.

Web URL address: https://smallbusiness.yahoo.com/local

8. Yelp

Yelp still reigns supreme as a review site for local businesses.

If you want customers to find your business, you need to be at Yelp – and you have to get positive reviews.

As of September 2018, the site claims 171 million reviews and 69 million monthly desktop users.

Web URL address: https://biz.yelp.com

9. Foursquare

Foursquare isn’t as popular as Yelp at all, but it does provide lists for all kinds of local businesses.

93 percent of local storefronts represent the 2 million businesses that are already listed on Foursquare, and the site is visited by more than 50 million people.

Web URL page: https://business.foursquare.com

10. Yellowpages

Yes, these are the Yellow Pages.

If you’re wondering whatever happened to the company that used to deliver thick yellow tomes to your door, they’ll be online.

Claiming your business is free, although you can expect to choose its advertising options after signing up.

Outside of business listings, YP remains relevant by offering coupons, providing listings for a variety of industries, and regularly posting blog content to encourage internal link equity back to their directory pages.

Plus, this site converts. When people go to YP.com, they look for contact info. 60 million people visit YP.com every month, 91 percent of whom call businesses within 24 hours.

Web URL address: https://www.yellowpages.com

11. ChamberOfCommerce

ChamberOfCommerce.com is the online version of your local Chamber of Commerce

Since 1998, this website aims to become the largest online small business listing serving small business owner resource centers, via free listings, paid advertising options, and educational articles.

The site has more than 100,000 members, and monthly traffic counts between 450,000 and 600,000.

Web URL address: https://www.chamberofcommerce.com

Directory Website Listing Tips

Here are some tips that you can apply when registering or listing on a website directory.

  1. Make sure the website is at least 1 month old before being registered.
  2. Make sure the website has at least 10 quality articles, is unique, detailed and provides value to readers.
  3. Always register a website in a category related to the website niche so that your registration is not in vain and rejected.
  4. Make sure your site is fully optimized. Content is readable and has images related to the topic. Your website will appear credible to be accepted by web directories.
  5. Don’t do SPAM.
  6. Never do anything that will result in Google later penalizing your site.
  7. Make your site description true. short, simple and to the point.
  8. Only submit websites to web directories related to your niche.
  9. Don’t spam yourself by submitting your site to thousands of web directory sites within a few days. Google can punish you.


Although at first glance the appearance of a directory website is less attractive, it turns out to play an important role in influencing SERP.

Website directories function like address books that contain all information about thousands of websites and most importantly, website directories can provide links to our website.

Popular web directories with a good domain metrix will affect the increase in domain authority and website page authority which will impact on improving backlink quality and google SERP position. Most of the available website directories are free and some of the web directories need to be paid for.

Website directories are more suitable as a place to get quality backlinks. Not all free sites are accepted without manual reviews, and some directories have received high ratings from Google. The more quality directories are registered and accepted, the bigger impact on SEO and increase in SERP.

Source : Apa Itu Website Direktori Jenis Manfaat dan Contoh