What is AMP (accelerated mobile pages) Complete Guide

AMP is an innovation in internet technology used to speed up 80% of websites instead of using the usual non-amp version. Many websites have implemented this technology but many have not, especially for beginner bloggers who don’t know what AMP is and its benefits.

The most influential thing you will feel when using amp is that the blog speed increases rapidly. Of course this is not impossible because the appearance of our blog will be made as simple as possible by amp, and responsive on any device. In addition, the SEO quality of the website to compete in the google search engine is guaranteed to increase by using amp. because Google has suggested its use.

But there are some drawbacks, including that in order to apply the amp properly we need to understand a fairly complex technical setup. Using WordPress will be easy enough, but if you use the Blogspot platform or build your own custom website, it will be very inconvenient.

Websites that have been validated with AMP standards will be stored in the Google AMP cache, this is what makes the website accessible faster. In addition, AMP is one of Google’s search engine projects that is continuously being developed, to answer the demands of today’s internet users who mostly use mobile devices.

What is an AMP Page

Here are some explanations for the term or understanding of accelerated mobile pages (AMP).

  1. The term AMP stands for “Accelerated Mobile Pages” if translated into Indonesian means “Accelerated Mobile Pages”.
  2. Google AMP is Google’s latest project developed with technology experts through joint discussions to create new innovations that allow users to more quickly access information via mobile.
  3. AMP HTML is a web structure that is specially designed to be minimized so that page loading is lighter and faster.
  4. AMP was introduced since the end of 2015 to be precise on 7 October 2015 and was released on 24 February 2016.
  5. AMP is a type of open source application which allows users to freely explore, modify, and distribute according to user requirements.

That’s what we conclude about the term AMP. So basically AMP is the latest technology development by the Google project to build web pages so that they are faster and easier to access on mobile devices.

AMP was developed through a case study on mobile internet users around the world that the average speed of websites accessed is faster via desktop and slower when accessed via mobile. Meanwhile, more and more internet users are actively using cell phones. Finally, internet users both publishers and readers feel the negative impact of slow access to the website.

To answer all problems, the presence of AMP provides a way out for internet users. With the presence of AMP, readers can find information quickly without reducing information content and feel more comfortable browsing website content.

Publishers or information providers also greatly benefit the presence of AMP. Where with an AMP blog that has fast loading it will increase the value of SEO in the eyes of Google. A high SEO value increases the likelihood that the content is on the main page of search engines so that the likelihood that visitors will see and find the desired information. Thus the blog rank becomes better.

Reasons Why You Should Use AMP

For more details, here are some reasons why you should validate a website with AMP standards.

According to research conducted by several institutions, websites that are loaded for more than 3 seconds on a mobile device will be closed by visitors. By implementing AMP, your website will experience a significant increase in loading speed when accessed from a mobile device.

Mobile devices are the main devices used to access the internet today. So a website, not only mobile friendly, but also must have the best loading speed when accessed from a mobile device.

AMP websites are more SEO friendly. A website that has a better access speed, of course, has a better chance of ranking in search engines.

The goal of the AMP project is to create mobile web pages (for mobile) that can be loaded instantly. Due to the fact that many web pages still take a long time to fully display. Currently the majority of website owners have made their website responsive so that visitors feel comfortable when visiting the website using a mobile device. However, the issue of website speed on mobile devices has not been resolved.

Internet connection on desktop devices is faster than mobile devices. So that the loading time of websites on desktop devices is faster than mobile devices. And please note, most visitors will leave the website if the website load time is more than 5 seconds. Now, applying AMP pages to your website will solve the problem of website speed when loaded with a mobile device.

what is amp accelerated mobile pages complete guide

What is Google AMP

When you search for content using a cellphone (cellular), then in some content you will find a flash logo that says AMP, that’s the latest Google product. AMP is a Google product for mobile devices which is used to facilitate internet users surfing in cyberspace. The advantage of Google AMP is that when you open a web page (with the AMP logo), the web loading to open the page will be 4x faster and also save more data usage.

How to use Google AMP is also very easy, you only need to search for content as usual, then select the content that appears marked ‘lightning’, after that search results from a site that supports AMP can be accessed by simply sliding it with your finger.

Google Mobile Accelerated Pages is an initiative and innovation in the form of open source applications that arose from discussions between publishers and technology companies about the importance of improving the entire mobile content ecosystem for everyone including publishers, customers, creators and users.

Now, there is a lot of hope for news content and information that can be accessed very quickly. But actually many web pages that are needed by customers open in a few seconds when consumers or readers access them via Google search.

The existence of Google AMP features can minimize usage such as CSS, JavaScript, and HTML so that it requires less loading time and is effective. Because basically, the Google AMP feature can make your website pages leaner and more accessible.

With the AMP feature, it will cache websites at first. So there is no need to download files over and over again to simply open a web page that will open if the address is the same, because the cache will be reloaded. That’s a brief overview of the Google AMP feature work system.

So basically Accelerated Mobile Pages are web pages specially designed to load on mobile devices in a very fast time, this is certainly an advancement for the mobile web system which has a big impact.

What does Google AMP offer ?

Speed ​​is everyone’s dream. A study shows that the bounce rate can be as high as 58% on a web page that loads in 10 seconds. It is hoped that using AMP will decrease the bounce rate and increase the interaction of readers with websites that use AMP.

AMP isn’t just about speed and performance. Google and his team also promise better content distribution so that websites can be accessed very quickly through any platform and application, of course with better content distribution by Google will increase performance and also the number of visits right?

How Does Google AMP Work?

Google AMP is actually the same as other HTML pages, it’s just that AMP has some limited functions but is still under an Open-Source license. The Accelerated Mobile Pages can be accessed through all recent browsers or other web viewing applications. The goal is that website users are more satisfied because the website pages they want can appear quickly so that information is easier to obtain.

Who exactly needs Google AMP?

Of course for you, professional website owner, public, and web article writer. Google has also put together a number of website platforms to take part in demonstrating this AMP on its website, these platforms include: Twitter, Google, ChartBeat, and WordPress. Apart from this platform, Google also took several news publishers such as: Vox, The New York Times, The Guardian and Globo to use AMP accelerated Mobile Pages.

What are the Benefits of Google AMP

Maybe some people already know him, especially those who have been in the blogger world for a long time. A feature from Google that can easily be implemented on your personal website is what Google AMP means. For websites that have AMP features, they can easily increase the number of visitors. Because the benefits of the AMP feature can ensure that your content on the website can be accessed faster.

Basically, the Google AMP feature is almost the same as Facebook Instant Articles. However, Google AMP features are used on a different platform. At Google AMP uses the Google search engine platform, unlike Facebook Instant Articles which uses a social media platform in the form of Facebook. You can see directly the websites that use the Google AMP feature by using Google search results.

The goal of AMP is a new innovation to make super-fast websites accessible on mobile devices regardless of your internet speed. So, are you curious about the benefits of installing AMP apart from loading fast mobile access? Let’s look together:

After implementing AMP on your website, you will get various benefits, including:

  1. Websites load faster when accessed using a mobile device, even on a slow connection. This is because the appearance of the website has become simpler and more minimalistic but still responsive and comfortable for visitors. Our website speed after using AMP has increased significantly, which is about 85% loading speed for mobile devices.
  2. The second benefit is that it reduces the load on the hosting server, thus automatically increasing the server performance on your website or blog. What’s more, Google has provided AMP Cache, which is a proxy-based content delivery network (CDN) thus lightening server performance.
  3. Save data and use bandwidth as there are fewer website components and only visitors will see the pages loaded.
  4. After implementing AMP, websites will have the opportunity to rank better and be displayed at the top of search results pages on google or other search engines. Indirectly, the Google search engine will rank well for your website due to fast loading. The blog rank on Alexa will also increase. Each article will be easy to enter Page One on Google homepage.
  5. AMP uses a cache from Google so that the website is served directly from Google’s servers with hundreds of CDN server points so that visitors are served from the nearest Google server and website loading is faster.
  6. Increase the number of website visitors, especially visitors with cellular or mobile networks. If the page speed or speed is below average then your blog will be abandoned by visitors. Apart from that competing on the Google homepage will be difficult due to slow blogs.

So websites that use Google AMP will get many benefits, fantastic features and facilities in it. The results will also be better and very significant. When you can get more benefit, this is where you can see what chart you should apply in it. What is clear is that you need to understand the ins and outs of using this AMP. Because in this modern era, people open websites in two ways, whether it’s through gadgets, or via PC or Desktop. From here you will be able to see the results better.

With Google AMP, you will get all the many benefits and can achieve them easily. Your site can also be optimized better for website SEO when you know what Google AMP is and how to get the most out of it.

Is AMP Good For SEO?

Google values ​​AMP pages in their search rankings. AMP can be a factor for ranking in search results. But the speed with which AMP loads pages and improves search rankings, along with things that are not profitable, such as backlinks to AMP, if searched via Google search, will not do your website any good. The advantage of the backlinks will go directly to the Google domain because technically, web pages that use AMP are hosted on Google websites.

Advantages of Using AMP

AMP is basically an attempt to improve the website user experience from a mobile network. AMP benefits businesses and enterprises in ways such as:

1. Improve User Experience

More and more people are turning to AMP to increase website traffic. The most important feature to be improved is the overall user experience. If you’re not using AMP, visitors will have to wait a while to load and have to go through a lot of content to find what they’re looking for. However, if you use AMP, web pages will load faster and visitors won’t have to go through a lot of unnecessary content. AMP thinks about what visitors want and don’t want.

2. Pages Load Faster

AMP pages only contain the most important things first. This is what makes it load faster. This is an advantage, as the bounce rate will decrease when the information you want is loaded first. So make sure your content pages are well optimized.

3. Improve Google Search Ranking

Google will reward you when you start using AMP. AMP comes from Google, and of course they want people to use AMP. So Google will provide more benefits for AMP users. Your ranking can be higher on the search page than others. Thus, more visitors will come to your website. To get a lot of visitors, you need to be at the top of the rankings.

Disadvantages of Using AMP

Google AMP does provide benefits for optimized pages. However, AMP also has drawbacks to consider. Make sure you know what works well if you use AMP, and what doesn’t. When you know exactly what is good and bad about AMP, it will be easier for you to decide whether your web page needs to use AMP or not.

1. Show Only the Most Important Content Sections

The main thing you need to know is that AMP pages are not the same as real website pages. As explained above, you will get some benefits by using AMP, but you will not get any SEO benefits from your website, because the AMP plugin process will be slightly different, the cache and notation will also be different on the website. This is what you should consider, whether AMP affects the SEO of your website.

2. Less Branding

Using Google AMP on any of the web pages will also affect branding. The page views will be more similar to the appearance of Google than the appearance of the pages of your own website. This is what makes your branding process less distracted. You will still receive other benefits, but you also need to understand what are the beneficial aspects of branding.

3. Different Page Views on Desktop and on Mobile

The appearance on the desktop and on the mobile will also be different. The differences between these views will affect the content displayed. Display content will also differ from one version to another. You also need to consider this carefully. If the content you create is poor quality, it will increase the bounce rate. Your content plays a big role in whether you will receive good results using AMP. so make sure you also create good quality content.

Is AMP Good For SEO?

So, should you use Google AMP for website pages? Some of the advantages and disadvantages above can be considered, whether you need to use Google AMP or not. If you have time and understand the code to build a website and create a second website with Google AMP features, then you will benefit even more. To create two different sites, make sure you understand the code, as creating a second website can be a little more complicated and take more time.

What is the AMP Project

AMP is a project that makes it easy for your website to become the web of the future. This will make your web page more attractive, smoother and most importantly load fast and instantaneously for users. AMP is supported by many different platforms and of course compatible in all browsers. The AMP ecosystem includes 25 million domains, 100+ technology providers, and leading platforms covering the fields of publishing, advertising, e-commerce, local or small business, and more.

What Can AMP Provide?

  1. Better Performance

Pages and ads published in AMP format will provide a smooth and enjoyable experience on mobile and desktop devices.

  1. Flexibility and Results

Publishers and advertisers can define the content they want to display and the technology vendors to use, while maintaining and improving key performance indicators.

What Are the Core Components of an AMP Page?

We all know that earlier in the year Google launched Accelerated Mobile Pages in mobile search results. This is visible on the Google Webmaster Tools page in the Appearance View> Accelerated Mobile Pages menu. Which is if your blog pages match AMP, the AMP report displays the number of AMP pages indexed successfully or page errors related to AMP pages that were found when Google crawled your site. When referring to Google’s Webmaster Tools Pages, the definition of AMP is Accelerated Mobile Pages or Open Source Mobile is an open source initiative to provide web pages that load fast and look good on mobile devices, even on slow networks. Which in the application is in the web structure will minimize the use of JavaScript, CSS and HTML.

As an open source application that is useful for modifying websites, maybe you need to know more in detail with the AMP component itself. Like AMP HTML, which is special HTML built by Google to accelerate page access. So naturally, many developers are unfamiliar with this unique programming language format. Next are AMP JS and AMP Cache which have a format that is no less unique than AMP HTML.

AMP JS : JavaScript framework for mobile pages. For the most part, this Script will manage and handle resource asynchronous and loading; JavaScript from third parties is not permitted by Google AMP. AMP JS: Is a JavaScript framework (AMP Javascript Library) for mobile pages. Its function is that the web can be rendered quickly. Specifically renders resources like pages, videos, images, iframes out of sync. It should be noted that external JavaScript is not allowed with AMP. use of the AMP tag is placed in the last element of the code

What is AMP Cache

Now Google has provided AMP Cache, which is a proxy-based content delivery network (CDN). Its function makes it easy to send valid AMP documents to users. It is now easier to understand that AMP Cache is designed to provide valid AMP pages and then allow those pages to load efficiently and safely.

AMP Cache serves as a temporary storage area. If you want to access a website that you have visited before, the site’s page load time will be faster, because the browser no longer needs to load the page, only the data it takes is retrieved.

The difference here is that the Google AMP Cache only stores data that is already AMP valid. Therefore, AMP content can usually load in less than 3 seconds, even though the user has not visited your site yet, but Google already stores your site data in the Google AMP Cache.

What is AMP HTML tag

Until now, the discussion about AMP (Accelerated Mobile Pages) is still hotly discussed by many people on the internet, especially by bloggers. The world of blogger is not as narrow as a soccer field where every corner has dividing lines. All information can be obtained without limits easily via the internet, including discussions about Accelerated Mobile Pages (AMP).

There is one important component that needs to be considered and studied if we want to use AMP on our blog or website, namely the AMP HTML TAG. This component is what builds the blog structure into a valid AMP.

We will try to explain in as much detail as possible so that we can further differentiate between valid AMP web and non-AMP web. Simply put HTML is a standard web programming language designed to display web pages. This language is in the form of symbols and code specially designed for building website pages.

It is easier about HTML we describe it like this; The English have English, the Arabs have Arabic, the Chinese have Chinese. In order to convey a message to them, we must use our respective languages. Well, websites also have their own special language, HTML. As explained above, AMP HTML is a special element designed to speed up web pages. So there are special rules for AMP HTML that are different from regular HTML in general. This is what will be quite a hassle for AMP users, because AMP HTML is not yet familiar among website users (developers).

What is AMP WordPress

After taking a vacuum for a while from the blogging world, there have been many changes, both changes to the Google algorithm or the addition of certain features, and it turns out that now AMP blogs are booming, because we are curious about their functions and benefits, we finally implement them on this wordpress website. AMP is an acronym for Accelerated Mobile Pages, from the name clearly pointing to accelerated mobile pages, seeing the rise of blogs that support amp, of course there are advantages or benefits of implementing it on blogs.

The obvious benefit that we feel is that the wordpress website is very quickly accessed if someone enters our website via a search page with a mobile device.

We always prioritize the convenience of visitors, try to feel it for yourself, when you visit a website that loads a long time, you must feel lazy or not visiting and choose another site that loads lightly and quickly.

By installing AMP things like that can be overcome because blog loading is very fast. Of course, AMP is very good for our website seo needs, whether for on-page or off-page seo. AMP pages are visitor friendly and make them feel at home because the loading times from one article to another are very fast.

Benefits of Implementing AMP on a WordPress Blog

Some of the benefits of implementing AMP on a wordpress blog, one of which is loading the blog very quickly, why use the word ‘very’ because now wordpress blogs that haven’t implemented the amp load fast enough, all thanks to templates and theme developers who are increasingly adept at making them, but AMP is faster and stable than just being mobile friendly.

Blog visitors also feel more comfortable because they don’t have to wait a long time for loading to move from one article to another. The wordpress blog website is SEO optimized and mobile friendly with a simpler and lighter appearance. AMP wordpress also supports adsense ad scripts and auto ads.

AMP is very good for increasing blog rankings in search engines. We know that whatever Google recommends is usually a determining factor for article ranking in search engines, of course, it must be accompanied by good quality articles.

The Google AMP project for wordpress is widely discussed, even Indonesian news portal sites have implemented a lot on their website, how to view blogs that support amp is very easy, usually in the search results there will be a lightning symbol. If you are a blogger user, you will have a little trouble when you want to convert your blog into an AMP website.

Although the AMP template is available for the blogspot platform, the customization and optimization of the AMP blog will be complicated, hopefully in the future it will be easy for platforms other than wordpress.

What are the AMP plugins for WordPress

Talking about AMP plugins is really interesting, but maybe some of you still don’t know about wordpress plugins for AMP. Don’t worry, because below we will discuss together about the best wordpress plugins for AMP websites.

  1. AMP for WP

The first and best AMP plugin for WordPress is AMPforWP. If you pay attention, this plugin has been widely used by big sites, one of which includes the SEON website using the pro version of ampforwp.

This plugin is really amazing, lots of free features without having to pay, there are also many paid premium add-ons available.

  1. Better AMP

The next wordpress amp plugin is Better AMP. This plugin is not inferior to previous plugins, especially in the features it offers.

This plugin offers specifically for users to be able to do RTL. Apart from that, if there is an image slider or slide in the main article on your site, then there is also an amp slider.

You can even display a separate 404 page. How to set up this amp plugin is also quite easy and not too troublesome.

  1. AMP from Automattic

Maybe some of you are familiar with the name Automattic, which always provides the best for wordpress, such as jetpack, akismet, gravatar and many others.

This AMP plugin can make your site amp automatically and fast. However, many are still confused about how to set up an amp in this plugin.

  1. WP AMP

The AMP wordpress plugin is made by WP AMP Ninja. From the name of the manufacturer, there is a guarantee that they are experts in their field. If asked which is the best according to the admin himself, this plugin is the best for the free version because it can keep the website superior in metadata. And looks neater and less headache. How to set it up is quite easy. Just turn it on the next one will automatically change to amp.

Tips and How to Speed ​​Up the AMP Page Index

One of the most important SEO factors of your blog is the number of web pages indexed by Google. The more pages indexed, the better your SERP will be on Google.

The indexed page will then appear when someone searches with relevant keywords. Please note, that Googlebot (Google Crawler Robot) crawls your site every day. You can see the crawl status of your website or blog on Google Webmaster Tools> Crawl> Crawl Stats

This crawling is Google’s way of finding pages on your website and then indexing them. However, not all pages that are crawled will be indexed and displayed on the search results page. Only certain pages that meet Google’s requirements will be indexed on the search engine.

The indexed pages change all the time, depending on the performance and content of your website. When there is an Algorithm update, there will usually be an unusual change in the index count. Sometimes reduced, or even increased dramatically. This depends on the SEO techniques you use. If you use Black hat SEO, be prepared to receive a penalty in the form of a drastic reduction in your index count. It may even be that your website is no longer indexed.

In order to increase your website’s index significantly and withstand the updates that occur, there are a number of things you can do.

Expand Quality Content

Of course, the first is to multiply the content of your website. However, your content also has to be quality. Remember, not everything Google crawls will be indexed. Apart from that quality content will also attract visitors to visit your site.

Google SiteMap

Your website must have a sitemap which is submitted to google webmasters. This sitemap makes it easier for Google to navigate and shows that you mean it. A good type of sitemap is an XML sitemap. An example of a sitemap can be checked https://seon.co.id/sitemap.xml

Improve Internal Links

Effective internal links make it easier for Googlebot to crawl your site. These internal links can be likened to the entrance to a page that Google will index. So, the more internal links, the faster the googlebot crawls and that can be a plus for indexing.

Clean up Duplicate Content detected in Webmaster

In google webmaster tools, HTML / GWT enhancement> Search appearance> HTML enhancement feature detects the presence or absence of duplicate content on your website. Duplicate content occurs when different pages on your website have the same meta description or the same title.

Use Structured Data and Rich Content

Google webmaster tools have structured data features to help Googlebot recognize the content on your website. This structured data will tell you if search engines are unable to detect information from your content such as who the author is, date, description, title, and so on.

Submit Pages Manually with the Fetch as Google feature

Another feature of Google’s webmaster tools is that you can “tell” Googlebot to crawl your webpage according to the url you enter. This can increase the index of your blog if the pages are not automatically crawled by Google. Take this as a google feature which you can use via Google webmaster tools> Crawl> Fetch as Google.

This is the information about AMP that we can present. In essence, this project is great for web developers, hope the AMP project will be more successful and make it easier for web developers to improve their web performance.

Source : Apa itu AMP (accelerated mobile pages)