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Off-Page SEO is SEO optimization that is done outside of your website to have an impact on ranking on the search engine results page (SERP). In building Off-Page SEO there are two types of action. First WhiteHat means taking safe (Natural) action against the regulations issued by Google, and secondly BlackHat means doing Off-Page SEO development actions in a way that is quite dangerous for our website, because if you do not understand and know the rules properly that can make website is subject to penalties by Google.
There are various ways you can optimize Off-Page SEO
1. Take advantage of Social Media
Social Media: is a medium for sharing various types of data, one of which is an article or article link. Make it a habit to share articles on various Social Media such as Facebook, Twitter, Pinterest, StumbleUpon, and others so that users know about our website. Websites that always share their articles on various Social Media have a greater chance of being able to win keywords and of course get indexed faster by Search Engines. Social Media helps our website to be better known by users. One example is if our website has articles on “SEO” then we share those articles on Social Media appropriately and by group, it will speed up the website to establish good communication for the “SEO” group.
2. Make use of backlinks
Backlink: is one of the Off-Page SEO that affects the PR level (Page Rank), and the desired increase in keywords. The backlinks we build must be good and not spam, because if our website violates the existing rules, our website will be penalized by Google Search Engine (Panda – Penguin). There are many ways to build Backlinks, such as Pyramid, Dummy Blog, Auto, Social Bookmark, Edu-Gov, Web 2.0, Forums, Blog To Web (1 way), Blog To Blog (2 ways), Blog Walking, Reviews, Web Directory , Shippers, Advertisements, and other methods consistent with the analysis and calculations that have been made.
3. Uploading Images
Share Image: re-upload the image from the related article on a public image storage website, and provide the information in the form of a backlink to the article. This method can help increase Backlinks and the number of website visitors. Another way is to provide a website Watermark link on the image. In building off-page SEO, clear objectives and analysis are needed. Use tools to complete each other’s needs in building off-page SEO techniques. Make sure not to overuse the BlackHat Software. Always monitor the development of Off-Page SEO properly. There are many easy ways to increase keywords using self-made formulas, but they are still based on the Google Search Engine algorithm.
Benefits of Doing Off-Page SEO
Google takes many off-page factors into account when determining what search results your page will rank. Links from other websites are one of them, but there are many more. Therefore, it is quite challenging to fight for your content to compete on page one of Google. When you create content with On-Page SEO techniques, your page can now penetrate the front page. However, some months can go down if there is content that is considered better and fresher. The constantly changing Google algorithm makes your content not always on top. Many cases because the content is considered unable to adapt to the latest algorithm. For this reason Off-Page SEO plays a big role to help your content stay ahead. Factors such as relevance, level of trust,and your website authority will play an important role. If the search engine algorithms consider your domain’s score to be very high it will be difficult for other content to shift.
Factors Affecting Off-page SEO
In general, here are some of the factors that influence SERPs conducted from outside your website:
- Inbound Links
- Social Signals
- Online Reputation
1. Inbound Links
People often think that talking about Off-Page SEO is a backlink problem. So it is often seen that Off-Page SEO is the backlink itself. Is that the problem? There is some truth to it, but it’s really more than just a link between websites. A backlink is a link on another website which, if clicked, will lead to a page of your website. Inbound links are at the heart of Off-Page SEO. Incoming links play a very vital role in increasing domain authority and page rank. No matter how good your On-Page SEO is, crawlers will have a hard time identifying the value of your website pages if there are no links pointing to your website. Backlinks are a common thing that content writers do to direct website visitors to the website for certain keywords.You can say the number of backlinks as a result of voting to determine which content is most relevant for a keyword.
2. Social Signals
Social media platforms are an essential part of Off-Site SEO optimization to increase popularity. Search engines like Google and Bing store how much data your website talks about on social media. Social media itself is a good platform for increasing brand and online presence. The more popular your website is and discussed, the more likely it is that your website will appear higher on the SERP. Why is that? When viewed today, social media is the platform most visited by other people on the internet. Platforms like Facebook, Twitter, Instagram, Pinterest are very helpful in getting traffic.
If your writing can go viral on social media, it will certainly help increase traffic. Leveraging social media user size as a traffic area is highly recommended rather than focusing on chasing traffic from Google search results. Now, social signals (or what is commonly called Impressions in digital marketing) like likes, comments and shares will be documented by search engine algorithms. These results will be processed and calculated along with other indicators such as website age, website performance in search results, domain score, number of backlinks and more.
3. Online Reputation
Once you build backlinks and increase popularity on social media, getting traffic by word of mouth and reviews from visitors will increase your website’s ranking in the SERPs. This is arguably the way you build a brand for your website. The more it is called, known and found on the internet, it is believed that the results will be directly proportional to the increase in visitors to your website. Website popularity and brand value will be very important for search engine optimization. Websites with high popularity will be rated high by Google.
Register your website on Google Business Manager, Facebook Page, Instagram Page, business directory and other channels so that your website is easier to find. A website with a good reputation will find it easier to climb into Google search results. So nowadays popular and well-known websites are easier to get into the top rankings if the On-Page SEO content is good. Don’t forget you also need the role of someone else or a website to increase your domain score. So get up and try to build relationships with fellow bloggers / webmasters or the media.
Off-Page SEO Techniques You Can Apply Today
1. Guest Blogging
Guest Blogging is a way often used by bloggers to get links to their websites on their own. The blogger will write content on other websites and link some relevant links to relevant articles on his own website. This is a manual Off-Page SEO link building technique. Usually bloggers will look for reputable websites that provide the opportunity for guest writers to write on their website. Usually there are several conditions that are set by the site owner for guest bloggers such as being unable to write a topic that has been discussed, the topic must be relevant to the blog theme, and others. If you believe you can write what the website owner needs, you just need to contact them.With a mutualism symbiotic system where the parent website gets traffic from your writing and improves the content and your website gets backlinks and increases your domain score.
2. Using Digital PR
Digital PR is a strategy of working with the media, influencers, bloggers and others to get high-quality links. The form of backlinks can vary in the form of blog articles, videos on Youtube, sharing on podcasts, sharing on social media to review your business on search engines. For local businesses, it can be helpful to build relationships with local media who talk about your area. Given that this collaboration usually involves companies / people who already have a good reputation, the backlinks that are also obtained will certainly be very good.
3. Content Marketing Campaigns
This method is usually performed by skilled people and is considered tireless. Bloggers / content creators who use this method usually focus on creating content that is very useful to many people and provides a domino effect when shared with various traffic sources. Content marketing campaign strategies include creating blogs, videos, images, infographics, webinars, and others that are useful for increasing brand awareness. You will not only be writing blog articles but also trying to spread as much useful content as possible to the various traffic-generating channels. Thus people will be more familiar with the website and the effect is to build a better website reputation.
4. Statistics and Infographics
Here’s a tip I just learned and it’s having a big effect. Maybe because you need planning, research, and data that many people are lazy to do this. Creating articles with statistical data and complete with infographic images can actually invite a lot of traffic. This type of content is perfect for additional reference for other relevant articles. For example, suppose you write data on the number of people who are attracted to online businesses, how many are successful, how many have failed. etc. You may need to survey yourself to create content like this or adapt existing data and collect it together.
5. Build Relationships with Websmaster
Exchanging links with webmasters / website owners is a common practice for bloggers. It’s usually very easy if you join a particular community. Suppose you have a travel blog that discusses the must-visit hawker places in Japan. You may have fellow bloggers who have articles about places to visit in Japan. You can interact and exchange links to support each other.
Categories and Types of Off-Page SEO
There are 4 important categories in Off-Page SEO that you should pay attention to.
- Trust
- Link
- Personal
- Social media
1. Trust
This means that trust in here is how valuable your website is to Google. PageRank is a well-known formula that Google’s founders discovered to determine the size they took when ranking a page in the top ten searches, but it’s not the only one. There’s TrustRank, which is used by Google to see whether your website is valid or not. This is the same as us who easily trusts big well-known brands, Google also like that considers our website to be valid or not. Then what can we do to earn this trust?
1. Authority
Trust can also be earned by getting quality backlips from web sites that have high authority too. Then how does Google determine the authorization of the web site? Based on a mixture of 2 types of authorization:
– Domain Authority – how broad is your domain name. For example, liking facebook.com is very powerful, because everyone has heard of it.
– Page authority – related to how authoritative your content is from a page (blog articles). Apart from Google, there is Moz who also uses these two authority metrics (Domain authority and Page authority) to determine the authority of a website.
2. Bounce rate
After authority, the website bounce rate also influences. Bounce rate is a measure of how many people view only one page on your website and then leave your website for various reasons. It can be because the content, loading, usability is not of interest to the reader. In simple terms like this, readers will spend a lot of time visiting your web site if your website has content that is interesting, looks neat and good, and has fast loading. Does your website have it all? Try checking how much your bounce rate is using Google Analytics. If the value is still high, it’s time for you to improve your website. One way to fix this is that you can start creating video content, Buffer explains how to get started with creating video content.
3. Domaіn Age
Domaіn Age is also a factor of trust for Google. If you don’t have a domain for your web site, it doesn’t hurt to look for a domain that has expired (expired) then you update it and reuse it. Quіcksprout once discussed how to buy expired domaіn. Because domestic trust, authority, and domicile age often have one thing in common: Your brand!
4. Personal Brand or Identity Online
As I explained earlier, having a personal brand or identity online will give a lot of trust to search engines like Google. But building a brand or identity like that is not easy. In fact, a study from Search Engine Land and Survey Monkey found that 70% of consumers in America are looking for well-known brands when deciding to click a search result in the search engine. Then, why is that brand or identity important?
like this: I like it when you want to buy tires that you will use for your personal safety on the road. Then, which one do you choose? Choose a brand you’ve known for a long time or choose a brand you don’t know? I am sure you will choose the former. ІThat is why your brand or identity should be known to many people.
2. Link
When you do search engine optimization, especially off-page SEO, maybe all you think of is backlash, backlike, and backlike. ІThat’s wrong. Backlinks are only a small part of off-page SEO, there are indeed many ways to get backlinks. But whatever you do, you don’t have to wait for someone else to link (post) your web site link on their website. Consider these three factors when trying to get a background:
1. Link quality
Link quality is more important than the number of links you have. Why? Because:
- Although searchers may mess with most links if they are of bad quality or spam
- Links from new web sites are more valuable than recurring links from existing web sites
- Links from other web sites are more valuable than links from these websites themselves (internal link)
Try to look back at the backlink that leads to your web site, is it quality?
2. Anchor text
Anchor text is the text that other web sites use when they link your website to theirs. Anchor text must be treated naturally. Avoid using the words “click here”, “read more” and the like. You can replace these words with the title of the article you want to write. Example: “Quіcksprout once discussed how to buy expired domaіn.” I immediately used the article title instead of using: “Click here to find articles from Quikksprout on how to buy domaіn”
3. Personal Factors
The third category of off-page SEO is a personal factor. While most of these categories are out of your control, there are things you can do to increase your chances of reaching your audience or website visitors.
4. State and City
When we search for something on a search engine like Google, we are immediately asked, “Where are you located?” Are you aware of that? Now, it shows when someone is looking for something, then Google will recommend the location closest to the location of the searcher? Besides, there are several terms which have the same name but mean different things in different countries and cities, right? That’s why you should also pay attention to the target visitors of your website, whether local, national or international. If your target audience is local, you can add your location as a keyword in your content. If it is international then you can add multi languages to your website. This is so that visitors who use other languages can also understand the content of your website.
5. Social media
The final factor of off-page SEO is social media. There are 2 important factors that exist in social media.
1. Quality of shares
Just like backlinks, who is sharing is more important than how often it is shared. Therefore, if you use influencers to share your social media links, make sure that the influencer is valid and recognized in the field that is suitable for your business.
2. Number of shares
After confirming the quality of sharing on your social media, consider the number of shares as well. Everyone wants to go viral, including you. How do you? Create awesome content. How? Customize your business, is it appropriate to use video content? Can I create video content? Because video content is preferred by many people, if it’s not right, then there’s nothing wrong with creating content in the form of images or infographics. What matters is that your content is suitable for your business. Then experiment. An example like this: if you create content A, then you share it on social media. Then you create content B, and you share it on social media too. Analyze two types of content, which one is the most involved, content like you should create for your social media.
Source : Apa itu SEO OFF PAGE dan Penjelasannya