What is Social Bookmarking

According to the history summarized on the wikipedia page, the online bookmarking service began launching in cyberspace in April 1996, which was accompanied by the release of itList. The features presented are general and closed bookmarks. Shortly thereafter appeared WebTagger – developed by a team from NASA’s computer science division – which was released at the Sixth International WWW Conference in Santa Clara, April 1997.

WebTagger includes a number of advanced social bookmarking features such as collaboration sharing capabilities and organizing bookmarks using a web-based interface, providing comments and organizing by category.

Since 1996, so many online bookmark management services have been released into cyberspace. One of the most famous is Delicious, which officially launched in 2003 and popularized two well-known terms, “social bookmarking” and “tagging”. Tagging is an important feature of the social bookmarking system which allows users to more flexibly manage bookmarks.

what is social bookmarking 2

What is Social Bookmarking

Social bookmarking is one of the Search Engine Optimization (SEO) methods that can boost traffic or the number of visits to a site. In the beginning, internet users were more widely used as a forum for sharing information from various virtual world sources, but recently it has been used by site owners for SEO purposes. Let’s find out more about what social bookmarking is , starting from its definition, types and benefits.

According to webopedia , social bookmarking is commonly referred to as tagging. Commonly used in blogs, site authors attach keyword descriptions (called tags) to identify images or text on their site as categories or topics.

Web pages and blogs with identical tags can then be linked together allowing users to search for similar or related content. If the tag is made public, online pages that act as a web-based bookmarking service can index it. tags can be created using words, acronyms or numbers. Tags are also called tagging, blog tagging, or social bookmarking.

According to wikipedia , social bookmarking is a method for internet users to organize, store, manage, and search for bookmark resources available online. Unlike the concept of sharing files (file sharing), online resources are not shared, but only a sign that these resources are their reference.

Some additional explanations can be added to the bookmark in the form of metadata, so that the user can understand the contents of the resource without the need to download it first. The annotation can contain text, voice, or tags that collaborate into a folksonomy. Folksonomy is also called social tagging, which is a process where many users add metadata in the form of keywords to share content.

In a social bookmark system, users save links to web pages that they want to remember and / or share. These markers are usually public domain, and can be kept private or shared only with certain people or groups or only within certain networks, or any other combination of public and private domains. People allowed can usually view the bookmarks chronologically by category or tag, or via a search engine.

Most social bookmarking services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based folder system, although some services feature categories / folders or a combination of folders and tags. They also allow users to view other bookmarks associated with the selected tag, including information about the number of users who have tagged the resource. Some social bookmarking services also deduce from tag relationships to create tag clusters or bookmarks.

Many social bookmarking services provide web feeds for their bookmark lists, including lists organized by tags. This allows customers to be aware that their new bookmarks are being saved or marked by other users.

As this service has matured and grown more popular, it has added new features such as ratings and comments on bookmarks, the ability to import and export bookmarks from the browser, bookmark e-mail, web annotations, and groups or network features social.

Even though they already know the main uses in terms of SEO, there are still many site owners who don’t know the basic understanding of social bookmarking. As reported by the Wikipedia page, social bookmarking is a centralized online service that allows users to add, make notes, change and share bookmarks or links from web documents.

In a social bookmarking system, users deliberately save the links they want to remember and just share them with other users. Saved bookmarks are usually general in nature, but can be closed and then set specifically for private, specific people, groups, networks or a combination of public and closed. Other people can see the bookmark collection if the user shares it publicly, instead it can be accessed via search engines .

Most social bookmarking services make it easy for users to organize bookmarks with informal tags. In addition, users can view bookmarks related to certain tags, then include important information about the number of users who have bookmarked them. Of course the concept of https://id.wikipedia.org/wiki/Labelnya is much different from a web browser-based bookmark service.

Many social bookmarking services provide web feeds for bookmark lists, including tagged lists. This allows users to become aware of new bookmarks after saving, sharing or being tagged by other users. In addition, it aims to promote the site via building a network with other social bookmarking users.

As the bookmarking service matured and continued to grow in popularity, a number of extra features were added such as ratings and comments on bookmarks. Apart from that there are still other cool features such as import and export of bookmarks from the browser, sending emails, various social networking features and groups.

From the description above, it can be concluded that the notion of social bookmarking is a site that stores the addresses of links or articles that are stored or bookmarked by its members. Actually, this feature already exists in the web browsers you use everyday such as Chrome, Firefox, Opera, Internet Explorer, and so on.

Bookmarks on a web browser are simpler. However, there is a possibility that the site or link that we bookmarked could have a risk of being lost if the computer is damaged. With Social Bookmarking, you can bookmark links online and certainly make it easier to manage your important sites.

If it is simplified again, it means that the place where site owners or bloggers place the link or url of their articles, and the article can be seen by members and visitors to the website, is called the Social Bookmarking Site.

what is social bookmarking 3

Types of Social Bookmarking

After knowing what social bookmarking is, then the types of social bookmarking are broadly divided into three types, namely general, educational and news. The three of them can be used by site owners to increase the position of search results on search engines.

1. General Social Bookmarking.

Users can bookmark web documents to a specific category and then share them with other users. They can also see other users’ bookmarks in a similar category. Many great benefits can be obtained by users, including saving time searching on search engines and finding a variety of unique and attractive sites.

2. Educational Social Bookmarking.

Social bookmarking focuses on a variety of academic and research activities. The presence of this service makes it easier for students and teachers who want to increase their academic knowledge. Teachers can find educational sites on the Internet, then share them with students. They can also check other users’ bookmarked sites on the same subject.

3. Social Bookmarking News.

Social bookmarking is filled with a variety of the latest news that other users deliberately keep. Blogs and articles containing the most recent news can be found on this site. Users not only read news and get information, but are also allowed to participate in voting to become headlines, aka trending topics. The presence of social bookmarking specifically for news makes it easier for internet users to find the latest news or topics that are currently being discussed by the public.

Benefits of Social Bookmarking

After discussing what social bookmarking is and its types, next are the benefits of social bookmarking. The presence of social bookmarking in cyberspace is not only beneficial for internet users, but site owners who want to enrich the SEO formula. There are at least eight benefits of social bookmarking as reported from various sources.

1. Increase website traffic

Social bookmarking is the perfect place to promote self-written websites and articles. Thus the site is more easily “visible” in the eyes of internet users and provides the potential for additional traffic or the number of website visitors coming from the bookmark site where the website owner links to his article link.

2. Place for user interaction

Allows users to interact with other social bookmarking users to share bookmarks, send messages and comment on content.

3. Build reputation and community

Social bookmarking can be a place to build reputation and community between users with the same interests. This is one trick of making the site a trusted resource for other users.

4. Speed ​​up the website index

It can take days for new articles that you post to be indexed by the Google search engine. However, with social bookmarking websites, it only takes a few hours for your articles to be indexed on the Google search engine.

5. Get high quality backlinks

Site owners should take advantage of social bookmarking as best as possible, let alone provide backlinks that are “appreciated” by search engines and help build Google Page Rank. Unfortunately some social bookmarking sites have instructed Google not to count the backlinks coming from them. All links to other sites are considered nofollow.

The existence of these instructions has made a number of site owners hesitate to look for backlinks because they feel they have not been given any benefits. Even though social bookmarking is not just looking for backlinks, but traffic.

It is true that until now social bookmarking is still considered a special field to build backlinks and PageRank. Most of the social bookmarking service sites have instructed Google not to give any value or nofollow to the links that come from them, even though search engines still give a count even though it is less special.

Many experts believe that Google still rates nofollow links from social bookmarking, but the way of scoring is a little different. They reasoned that although Google did not give value to the link, the site address that was part of the link text also provided an advantage.

So stay diligent in submitting the latest articles when you finish posting on your site.

6. Increase SERP

By submitting articles on social bookmarking sites, website owners will get the benefit of high quality backlinks and the potential for additional visitors which will have an impact on increasing the SERP or search engine ranking position on the SERP engine. This is the most important goal of social bookmarking.

7. Free Promotion Benefits

Another benefit that online businesses can get from social bookmarking sites is that they can promote products on Social Bookmark for free. Indeed, there are many promotional media that can be used, but Social Bookmark has its own advantages. Namely: free and wide reach.

8. Lifetime Bookmark

As previously explained, using this bookmaring site will reduce the risk of losing a bookmarked site in a web browser.

what is social bookmarking 4

Example of Social Bookmarking

After discussing what social bookmarking is, its types and benefits, next is an example of a social bookmarking site. There are at least 500 social bookmarking sites that you can use. The 10 most popular social bookmarking sites can be seen below.

1. Reddit

Reddit is an entertainment and news website where registered visitors can contribute in the form of posting links or text. Other visitors can vote “up” or “down”, which will then be counted to rank the post, which determines its position on the web page. The content on the site is divided by theme, which is called a “subreddit”.

Reddit was founded by Steve Huffman and Alexis Ohanian. Reddit was acquired by Condé Nast Publications in October 2006.

2. Twitter

Twitter is an online social networking and microblogging service that allows its users to send and read text-based messages of up to 140 characters but on November 7, 2017 it increased to 280 characters known as tweets.

Twitter was founded in March 2006 by Jack Dorsey, and the social networking site was launched in July. Since its launch, Twitter has become one of the ten most visited sites on the Internet, and has been dubbed the “instant messaging from the Internet.”

3. Pinterest

Pinterest is a virtual pinboard where you can upload photos or images that can be put into categories (such as albums or folders) that can be customized names. For example, the ‘food and drink’ category, which contains photos and pictures of food and beverages.

You can also follow other accounts and re-pin pins belonging to other accounts (such as retweeting on Twitter) without having to follow the pinboard owner.

4. Stumbleupon

StumbleUpon is a social bookmarking site that allows its users to find and recommend existing web content. The features allow users to find and rate personalized web pages, photos and videos according to their tastes and interests using peer-sourcing and social networking site principles.

There are currently several versions of the toolbar available for Mozilla Firefox, Google Chrome and Internet Explorer. StumbleUpon is also available for several independent web browsers based on Mozilla Firefox. Toolbars for third parties have also been created for Safari and Opera.

5. Del.icio.us

delicious (formerly del.icio.us, which is an English word meaning “delicious”) is a web service for storing, sharing, and discovering bookmarks. This website was founded by Joshua Schatcher in late 2003 and acquired by Yahoo! in 2005. As a result of this acquisition, Yahoo! can login to delicious using your Yahoo! they.

On April 27, 2011, delicious was acquired by AVOS, a company founded by Chad Hurley and Steve Chen. Both are founders of the video sharing site YouTube. Hurley and Chen took delicious back to its roots by locating delicious’s office in San Mateo, California, which is only a few blocks from where they started YouTube, and there they hired a world-class team to build the best information search service on the web.

6. Digg

Digg is a social news website. In the past, the basic function of this site was to let people choose stories from the top or bottom, which is commonly called digging and burying. But on Digg v4, the “bury” function was removed. Digg’s popularity has spurred the creation of other social networking sites with storytelling and voting.

7. Slashdot

Slashdot (which is often abbreviated as /.) Is a technology related news site owned by Dice Holdings, Inc. This site, provides a slogan for itself, namely “News for Nerds. Stuff that Matters ”.

This site has a special feature that is very different from other sites, because this site allows its users to submit and evaluate new news about science and technology that remains in touch with the topic. Each new story has a section attached specifically for commenting.

Slashdot was founded in 1997 as a Blog, Chips & Dips, with student Rob Malda, a computer science graduate from Hope College, also known as “Commander Taco”.

8. tumblr.com

Tumblr, written tumblr. according to its logo, is a microblogging platform and social networking site owned and operated by Tumblr, Inc. This service allows users to send multimedia or other content in the form of short blogs.

Users can follow other users’ blogs or set their own blog privacy. Most of the web features are accessed from a “dashboard” interface; there are options to submit content and view posts from blogs you follow.

9. plurk.com

Plurk is a free social networking and microblogging service that allows users to send updates (known as plurks) via a web interface, instant messages or other means, with a maximum length of 140 characters.

These updates will be displayed on the user’s web page using a timeline showing all received updates in chronological order, and then relayed to other logged in users.

Users can respond to other users’ updates from their timeline via the Plurk.com website, instant messengers, or instant messages.

10. myspace.com

Myspace (formerly MySpace) is a social networking site. Its headquarters are in Beverly Hills, California, and is in an office building with the company’s direct owner, News Digital Media, which belongs to the News Corporation.

MySpace became the most popular social networking site in the United States in June 2006. According to comScore, MySpace was overtaken by its main international competitor, Facebook in April 2008.

MySpace hired 1000 employees in June 2009. The company does not disclose income or profits separately from News Corporation.


Many experts suggest building popularity in the social bookmarking community which indirectly helps build backlinks and PageRank. This statement sounds simple, but it has a very strong effect. By diligently writing quality relevant articles and then sharing them with other social bookmarking users, it helps build a strong viral which makes the link listed for free by other site / blog owners. Social bookmarking is still a special key to boosting search engine search results. Therefore, never neglect in preparing the SEO formula.

It must be admitted that social bookmarking has a strong influence on boosting site rankings in search engine search results. Even so, site owners should not take advantage of these free services brutally, aka prone to spam. This action is less liked by social bookmarking admins because it affects the quality of the reading, so they take nofollow action on all stored links. Therefore, use it appropriately without making a mess.

Source : Apa itu Social Bookmarking