What Is Website Speed ​​Optimization

Website speed is a measure of a website’s good and bad rankings. Poor speed causes many visitors not to visit your website because the page content takes too long to load.

The bounce rate is high, leading to poor search engine rankings, and your website never ranks well in the search results.

There are 2 very important points related to the effects of bad website speed:

  1. Low number of visitors.
  2. Low search engine ranking (google).

Take a look, google’s campaign is very intense regarding website speed, from google speed insights to google AMP project.

This is very easy to understand, considering that internet users who use mobile devices outnumber PC and laptop users. Data every year the growth of internet users using mobile devices always increases rapidly.

Have you ever visited a website slowly or was even difficult to access? Or the website you are using also has a similar problem? Know some of the causes of websites requiring speed optimization which will be discussed below.

Why Websites Are Slow and Inaccessible

1. Incorrect DNS settings.

The reason a website needs speed optimization can be motivated by incorrect DNS settings. DNS itself stands for Domain Name System or domain name system, where humans and computers can communicate more easily.

Errors in DNS are one of the factors why websites need speed optimization. In other words, a website can be slow to access or even allow a website to be completely inaccessible to internet users.

2. The website domain name has expired.

The reason a website needs speed optimization is because the domain has been removed and this is usually well known to even novice bloggers. However, an expired domain is a factor why a website needs speed optimization. You may not realize that your domain is no longer usable until it is not accessible to people.

3. The index file is empty or does not exist.

When visited, the website will automatically open an index file (index.html). Index files are located in the main directory, and should exist in every directory and sub-directory on the web.

So, if the index file (index.html) on your website doesn’t exist, what will appear is a folder or other files contained in the website data folder. The index files displayed in each directory and sub-directory leave the user unaware of the website content and provide no openings for security.

4. Network connectivity problems.

Network connectivity also affects websites, making them slow to access. In fact, connectivity can prevent users from accessing websites. So make sure your network connection is always stable.

what is website speed ​​optimization

How to Overcome a Slow and Inaccessible Website

Overcoming the four causes of slow and inaccessible websites above requires going through several stages. These stages will of course be discussed further step by step below.

First, create a simple file to check the hosting you are using. Feel free to fill in the words in index.html.

Second, to solve the cause of the inaccessible website, access your own domain or index.html. If it takes about 5 seconds, there may be some bottlenecks between the connection and the web server you are using.

Third, to find out if only your connection is experiencing this or are there other alternatives experiencing the same thing? If you are using Linux or Windows, open a command prompt. There are two ways to use an alternative command prompt, so if you are using Linux, type ‘traceroute (space) example.com’.

However, if you are using Windows then type the phrase ‘tracert (space) example.com’. If after pressing the enter key you are getting a really long search result, it means there is a problem.

However, to show a successful trace or not, it is not determined by how long or short the IP is. Trace is said to be successful if it leads to the domain in question. Then, compare whether the steps above have the same duration of time to access your domain or not.

If it’s still the same, you can compare it again using webproxy. It’s just that this alternative works a little slower.

Fourth, it is better that before checking the web server, check the content first. The check can be started by making sure the files displayed do appear on the main page of the website. Then also make sure the files don’t overload your website.

From this check, you can visit the Google Pagespeed Insight link to check whether your website needs speed optimization or not. That way, you will know which files are problematic as well as check them from the database you are using.

Fifth , after performing the above series of steps to solve the cause of the inaccessible website, you should check the hosting resources you are using. It aims to check whether your website is overloaded or not.

Finally, perform a network hosting check by logging into your server. After successful, download one of the files that can be used as a test. Compare download speeds using your network and network hosting. The speed is different or not.

Website Speed ​​Optimization in WordPress

WordPress is currently the best platform for building websites, blogs and online stores. Many website developers use the WordPress platform. So there is no doubt that WordPress is the best platform because today there are so many users from all over the world who are choosing the platform on WordPress.

Here’s how to speed up loading a website, blog, and wordpress. If you do some of the tips on how to increase your website’s loading speed below, your website will be accessed drastically faster.

Nowadays WordPress has always been developed to load fast, but with a few secrets underneath it will definitely increase your website load speed many times over.

1. Choose the Best Hosting Service

First, you need to use the best hosting to create a website, so you can be sure that the speed of your website will be accessed faster from any country. One of the best premium hosting that you can use is Pure SSD Raid 10 with 2 CPU cores and 1 GB of physical memory which is specially created with large and powerful resources.

2. Use the Best Cache Plugin

In WordPress, there are many cache free plugins to speed up website loading. You can choose to use the W3 Total Cache or Wp Super Cache plugins, or the Autoptimize and Litespeed Cache plugins for hosting litespeed servers.

But if you want more performance you can use the paid WP-Rocket plugin to increase the speed of your WordPress website or blog drastically.

3. Optimize Main Page

One of the ways to speed up website loading is by optimizing the homepage, because the homepage is the most vital part of your site because the first time a visitor accesses the web will definitely go to the home page. The secret to speeding up the homepage load speed you can do:

  • Show the article as a citation, not the entire article
  • Limit the number of posts on the home page
  • Remove some useless widgets
  • Remove inactive plugins and unused widgets
  • Keep it to a minimum, because visitors come to the website because of website content, not because of widgets. If you have implemented the above, you can ensure that your homepage opens faster.

3. Select Light Theme

Without realizing it, most of us choose website themes because of their attractive visual side, even though the theme also greatly affects the loading speed of your website. Make sure you are using a theme that is fast and responsive.

Many WordPress themes are light in size. This will certainly speed up your website loading times. If you choose a complex theme, usually the few features available make your website work harder.

If you understand coding, you can choose a theme with options that are more concise but still make websites load faster. Then, also make sure that your theme already has responsive features.

Responsive themes are themes that can load fewer resources for smartphones and mobile browsers, or make high-resolution images lighter when opened on smartphones.

Responsive website is favored by Google so it can increase your website SERP in google search.

4. Image Optimization on the Site

Images are one of the web elements that take less time to access, usually 65% ​​of web content is images. There are many ways that you can optimize the images that you will upload to your website.

The first way is to find the maximum image dimensions for thumbnails and medium and large images, you can find this setting in Media. If you upload a 1024px image and your content area is only 604px, the image you upload will be automatically resized by CSS.

The size used to resize this image will take less time to download.

The second way you can use is to reduce the image size with a tool or plugin. Reducing here means reducing the image size without having to reduce the quality of the image to be uploaded.

To do this, you can use plugins like imagify, ewww image optimizer, shortpixel, smush or Optimus.

The last way you can do is do lazy load. This method is especially useful for websites that have lots of images. Images on a website will only appear if they appear in the browser of the website visitor, not when the page loads.

This can speed up website loading but there will still be a delay in serving the image when the page is scrolled down.

Website Speed ​​Optimization with AMP Page

The main function of AMP is faster website loading for mobile device users. Research has made it clear that web visitors will typically leave a web page if it doesn’t open within the first 5 seconds. therefore, using AMP for your website will be of great help to avoid leaving visitors.

AMP will support the increase in the ranking of your website in search engines. Google’s algorithm change in August 2018 made a quickly accessible website an important point in supporting ranking in Google search. Because of this AMP will greatly increase the processing time of your website, so it is very likely that your website that uses AMP will rank higher than a website that is slow to load.

In the search results your google website will clearly display the AMP symbol. This symbol can improve search rankings and click through on web pages. Because, visitors will prefer websites that are marked AMP because of course the website loads faster when compared to websites that don’t have AMP.

By installing AMP on your website, Google will collect content from its own servers and keep users on Google search pages. Websites that follow this AMP specification will receive special ‘treatment’ from Google.

Not only that, your website’s Search Engine Results Page also starts displaying AMP content with a view that includes large images. This feature will attract the user’s attention and every web content will get increased traffic on related searches.

Tools for checking website speed

Once a website has been published, it can be very interesting to analyze how the website is performing across different locations, devices, web browsers, and resolutions.

It becomes a challenge to make a website very fast, not everyone has a fast internet connection, especially for mobile users.

Google announced its search algorithm by emphasizing that websites must be mobile friendly. In other words, websites that support mobile friendly display will be prioritized to appear on google SERP.

Google also highly recommends web developers to optimize their websites for mobile devices. Because with the support of smartphones, mobile users have more access to the internet than desktops.

Here is an interesting set of tools to analyze and improve the performance of your website:

1. WebPageTest

Why is this tool so attractive? By using this tool, we can access our site from various places and use various web browsers. For example it could try to access a site from San Francisco, CA, and the Chrome web browser option.

The results of the report will show how the website was opened there, starting from how long the server responded, when the page started rendering, the order in which the resources were loaded, to the total time when the page finished loading.

We can even see a video of how the page loads to the end. Of course there are many suggestions of tools that we should do to get the best results.

2. PageSpeed ​​Insights

Very simple tool from Google, just enter the website address and it will be analyzed. The reports are very simple, complete with scores for mobile and desktop. Of course, suggestions will appear to improve your website speed.

3. GTmetrix

GTmetrix is ​​somewhat similar to WebPageTest, it cannot be separated from using WebPageTest to generate scores on this tool.

Your website will be analyzed in its entirety, including resources from third parties to the images you will use. Try to get a score of 100 for each recommendation, the tool is very sensitive even for analyzing minimized scripts.

4. Lighthouse

By default, this tool is already in the Chrome web browser. How to use it is very easy, just open devtools by right-clicking the inspection element or ctrl + shift + i. Then select the audit tab, and click do audit. 5 audit categories will appear, you can select all or several.

This tool emphasizes that your website should be https, mobile friendly, service worker and quickly accessible with a 3G internet connection.

There will be lots of suggestions for improving the performance of your website. Don’t forget, all the suggestions in this tool are suggestions from Google. Although it is sometimes difficult to get high scores in the Performance category due to different standards.

Thus the discussion about what website speed optimization is and the explanation.

Source : Apa Itu Optimasi Speed Website